No risk, no point…

Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you upset people? Often the answer is no. Clearly, you need to be legal, honest and fair – but a bit of controversy can be a good thing. Who was it who said “write what you like, just spell my name right”? So true, especially in an search-enabled world.